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Product life cycle describe how a product emerge, grow and at last decline. A corporation plays with variety of products. And every product's life cycle has a direct Product life cycle describe how a product ...
2. Portfolio (BCG) Matrix
(Articles/Marketing)
In the early 1970's, BCG Matrix first propounded by Bruce Henderson of the Boston Consulting Group.  It is also known as BCG matrix , Boston Consulting Group Matrix, BCG Growth-Share Matrix or Matrix Quadrants. ...
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