Advertising Design
 
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Description:

This chapter focuses on several major topics. First, types of message strategies are described. Second, the major types of execution frameworks are noted. Third, four types of sources or spokespersons who appear in various advertisements are described, and the criteria used to select them are reviewed. Fourth, the principles of effective advertising campaigns are noted. These concepts should be combined with the information found in the previous three chapters in order to fully integrate an effective advertising design program. When such a goal is reached, the account executive is able to present the ad to the client with the greatest confidence that the campaign will be successful.

Submitted On:

24 Feb 2009

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Administrator (admin)

File Date:

24 Feb 2009

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18.99 Kb

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zip

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