A View on the Future of Branding
 
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Description:

The traditional perception of branding has been shortsighted and has cast brands as being cynically manipulative. This is due to an overly skewed attention to one group of stakeholders, named shareholders. It is time for brands to prove their worth to consumers, their guidance to employees and business partners and, as a result of these activities, their value to shareholders.

Submitted On:

24 Feb 2009

Submitted By:

Administrator (admin)

File Date:

24 Feb 2009

File Size:

105.41 Kb

File Type:

pdf

Downloads:

4

Rating:

Total Votes:0

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