In today’s intensely competitive and global marketplace, maintaining a competitive advantage by becoming a low cost leader or a differentiator puts a heavy premium on having a highly committed or competent workforce.

“Think global, act local” is the strategy for companies of all shapes and sizes that have global aspirations. Generally, if your brand(s) is available in major markets and some minor ones (keeping in mind that corporations have different financial parameters for defining global brands) and is perceived as being universal by your consumers, then you’re competing globally. If not, you are a global wannabe.